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Category Archives: Current Affairs

Please remain faceless!

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Now that Donald Tusk has officially taken office as new President of the Council, the Trinity of European leadership as provided by the Lisbon Treaty is complete. In due course there will be plenty of opportunity for Euro-scoffers to ridicule the fact that one never really knows who is in charge of the EU. They […]

How to kill a premium brand

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Remember when they wanted to change the recipe of Coca Cola? Very bad idea. If there’s one golden rule in marketing, it’s not to mess around with well-established household brands. You may surprise the customer with brand extensions – diet coke, cherry coke, coke zero – but you never ever alienate him from the core […]

A growing feeling of hysteria

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The pictures on French and German television showing Vladimir Putin all alone at his lunch table in Brisbane and explicitly meant to illustrate his alleged ‘isolation’ at the G20 summit were obviously fake. Dilma Roussef had already taken place at the other side of the table and both were waiting for other guests to join […]

Scottish referendum – A humble opinion from France

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In February 2005, three months before the French referendum on the constitutional treaty, I went to some of the first public information meetings on the stakes of the vote to come. One was organised by a local pro-European association, one by a local Member of the French parliament. At that time, the polls predicted a boring campaign with a positive vote by […]

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