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Category Archives: Global & International

Brussels will be ‘sexy tomorrow’!

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At least that’s the forecast of ‘The Supplement’, a popular Sunday afternoon programme on French television (Canal+). Each week, it includes a trendspotting clip named ‘sexy tomorrow’, introducing a someone or something that may become a game changer. In the edition of 26 April, the game changer was ‘Politico’, the American news site that just […]

All alone

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Two weeks after the shootings in Paris and ten days after the memorable rallies of 11 January, emotion gives way to lucid analysis. There should be no illusion: France stands all alone. Of course, there were millions of individuals all around the globe who instantly displayed the “Je suis Charlie” slogan in order to show […]

2015: The top three challenges for the EU and China

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Time flies, no news on that front, but 2014 seems to have flown particularly quickly. One of the reasons for this impression may be the accumulation of global economic and political challenges. And 2015? Here is my list of the top three challenges for the new year: CHINA Challenge no. 1: Corruption. Despite a certain continuity […]

How to kill a premium brand

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Remember when they wanted to change the recipe of Coca Cola? Very bad idea. If there’s one golden rule in marketing, it’s not to mess around with well-established household brands. You may surprise the customer with brand extensions – diet coke, cherry coke, coke zero – but you never ever alienate him from the core […]

A growing feeling of hysteria

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The pictures on French and German television showing Vladimir Putin all alone at his lunch table in Brisbane and explicitly meant to illustrate his alleged ‘isolation’ at the G20 summit were obviously fake. Dilma Roussef had already taken place at the other side of the table and both were waiting for other guests to join […]

A missed opportunity

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20 years ago, on the 1st of September 1994, two German MPs from the CDU led by Helmut Kohl published a position paper, which bore the innocuous title ‘Reflexions on European Politics’ and which became quickly named the ‘Schäuble-Lamers Paper’ after its authors. The propositions and recommendations formulated in this rather dense document of a […]

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